ParkerStore Challenge 2014 and 2015

Branding / Prototyping / UI / / UX / Development / Facebook APP

Our Mission

The ParkerStore Global Challenge was designed to serve as that international touchpoint for ParkerStores.

A digitally focused initiative, the ParkerStore Global Challenge linked ParkerStore's to the 2014 World Cup and the 2015 Champions Leauge by allowing fans all over the world to compete against eachother by predicting matches during the two prestigious competitions.

01/ Branding

The ParkerStore Challenge had three phases, and each logo is symbolic of the event and the design trends that were most influencial at the time of each contest.

02/ Game App UX

Players could predict the result of each game by guessing the score and outcome to collect points.

Since the app was built on the Facebook Open Graph, leaderboards between friends, fellow countrymen and globally allowed players to compete against one another.

Utilizing the ESPN Sports API we integrated a real time sports news feed of the latest updates in soccer.

03/ Results

  • 45,000+
    Players

  • 100+
    Countries

  • 400%
    Facebook Likes
    Increase

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